Actor Rashmika Mandanna features in Agoda’s first-ever digital ad campaign in India.
Featuring a dramatic re-enactment of classic Bollywood scenes, the ad is a quirky nod to the struggles Indians face while planning a holiday, especially one with family. It lies at the heart of quintessential desi families, weaving in the insistence of each member to get one’s own way.
Reflecting real life’s obsession with capturing everything on camera, the ad opens with Rashmika in a home setting surrounded by her “reel” family, trying hard to book a vacation that satisfies everyone’s needs.
Her family is seen debating over different aspects of the vacation and their personal preferences - affordability, activities, spacious rooms, free breakfast among others. Over the top and quirky personalities that mimic relatable characters Indians have grown up watching - a mother with a thali in her hand, brothers dressed like bickering warriors, and a father balancing the books, are saved with the help of Rashmika and the hero - Agoda! The Agoda app holds all the solutions to keep everyone happy.
In real life, Rashmika wishes her parents would start to travel more and explore new places with her beyond their hometown of Coorg.
The ad seeks to focus on the ease of planning and booking your travel with Agoda’s hassle-free platform. The effort is part of Agoda’s growing focus on India as a market, providing a one stop destination for great value offers for domestic and local travel.
Mandann commented, “I love to set off on new adventures whenever my filming schedule permits, and I need a travel app that lets me plan those trips easily. As I am sure so many people can relate, when you travel with family or friends, you want to make sure everyone’s happy and their needs are satisfied, but sometimes there is a lot of back and forth to make that happen perfectly! I loved Agoda’s approach to this ad to play on those real-life dilemmas in a fun and engaging way. We had fun filming in Bollywood-esque style with me as the heroine who manages to use the Agoda app to find a holiday spot that suited my macho ‘brothers’’ need for a gym, my ‘mother’s’ request for free breakfasts and of course my ‘dad’s’ desire for great value deals. I am thrilled to have partnered with Agoda for their first-ever digital ad in India, and hope you #TryAgoda while planning your next trip".
The new digital ad, created by McCann Worldgroup, can be viewed on Facebook and YouTube.