Mahuaa TV, a former well-known Bhojpuri general entertainment channel, is scheduled to relaunch next year.
Pachai Media is planning to relaunch the brand Mahuaa by early next year (January’2023). As per it, firstly, brand Mahuaa will be launched digitally and after few months it will be available on satellite also.
Vikas Madhwar, VP Marketing, said, “We are very excited to re-launch the brand mahuaa and hoping that audience will again give their affection and love to brand mahuaa.”
The channel will launch with a strong mix of fiction and non-fiction content ranging across series and reality shows, awards shows, devotional shows, crime shows, films and world television premieres. A reality show will be the launch pad of the channel.
The channel will try to fill the gap of entertainment with Bhojpuri program to “Bhojpuriya audience with bhojpuriya feel”. Channel will bring world class content, quality production values and compelling stories for Bhojpuri speaking Audience.
Mahuaa TV will cater to the segment of 15+ Bhojpuri speaking market audiences and will have both fiction and non-fiction series spanning genres like action, mythology, comedy, drama, horror, suspense, and thriller.