BL Agro’s brand, Nourish has launched a new television commercial and social media campaign highlighting the role of consuming quality dry fruits to improve mental agility.
The third TV commercial for Nourish, which is a part of the #SehatKiSunoNourishHiChuno campaign, has been launched across television channels, social media, OTT platforms, radio, and print media.
The commercial brings actors and celebrity sisters — Shilpa Shetty as ‘Munki’ and Shamita Shetty as ‘Tunki’ in the series.
The two are seen in the TVC having fun playing the game ‘Guess the Muhawara’. When given the opportunity to respond, a perplexed Tunki stands up and starts walking fast through the room. When Shilpa interrupts Shamita, she replies 'Tez chalungi tabhi toh dimag tez chalega'. At this point, Shilpa bursts the bubble and tells her that having dry fruits can actually help boost brain power and improve mental performance.
In line with the previous two ads of the series, Shilpa is portrayed as the ‘Nutrition Champion’ who advocates the importance of eating good quality dry fruits to increase the mental pace and performance.
Ashish Khandelwal, Managing Director, BL Agro, said, "With this new TVC, we want to promote the right nutrition intake, especially when it comes to diet powerhouses like dry fruits. We are thrilled to add this dimension to our SehatKiSunoNourishHiChuno campaign."
Richa Khandelwal, Managing Director, Leads Brand Connect, the agency, which conceptualised the ad said, “The Shetty sisters have always sent out a powerful message about health and nutrition, and we are excited to have roped them in to further Nourish's vision for encouraging the use of premium dry fruits. We want to highlight that a handful of high-quality dry fruits are a handy way of promoting better well-being, both for the mind and body, in a creative way."
“Dry fruits is a niche category and we wanted to create a clutter-breaking concept unlike what has been seen for such a segment in the past,” she added.
Along with the release of #SehatKiSunoNourishHiChuno campaign, BL Agro has also launched a contest which changes with the launch of every new ad of the series.
The contest is called #NourishTunkiMunki which is running on all social media handles of Nourish. The company intends to engage the existing and prospective customers where winners are chosen on a daily basis. The questions of the contest are around nutrition and healthy food. The hashtags of the contest are #SehatKiSunoNourishHiChuno and #NourishTunkiMunki and tag is @worldofnourish.