Nestle's Ankit Kapoor joins Ananta Capital as Operating Partner and Chief Marketing Officer

The investment management platform Ananta Capital has appointed Ankit Kapoor as Chief Marketing Officer. 

Before this, Kapoor was associated with Nestle in the role of Head of Category Marketing - Chocolates & Confectionery for over six years. 

At Nestle, he was leading brands - KitKat, Milkybar, BarOne along with e-commerce and modern trade for the business unit. 

He joined Nestle India in 2016, as Senior Brand Manager for the chocolate brand Munch. In a year’s time, he was promoted to the role of Marketing Manager for Polo and Munch both. In 2018, he became Category Marketing Manager, Chocolates & Confectionery -  Mainstream chocolates and sugar confectionery. 

In 2019, he moved to Ghana to the role of Regional Marketing Manager, Cocoa Malt Beverages - Milo and Chocolim for Nestle Central and Western African region. He was later promoted to the role of Business Executive Officer, Cocoa Malt Beverages - Milo, Chocolim and Nesquik.

He returned to India in May 2021 as Head of Category Marketing - Chocolates & Confectionery.

Before Nestle, Kapoor was associated with SC Johnson for three years. His last role at the company was Lead, Marketing Commercialisation (Group product manager). 

In the past, he has also worked with ITC as a Brand Manager for the Personal Wash portfolio under Vivel soaps. 

Ananta Capital is backed by the Mumbai-based Taparia family of Famy Care Group. Ananta Capital holds majority stakes in Bella Vita Organic and Springwel Mattresses. Taparia family is also the owner of the Guardian Pharmacy chain and has the master franchise of GNC business for India, the nutritional supplements brand.  

Ashutosh Taparia, Founder and Managing Partner, Ananta Capital, said, “Ankit is a great addition to our leadership team with his in-depth understanding and rich experience of brand marketing and strategy. We are on a strong growth trajectory in all our FMCG businesses and I’m sure Ankit will play a key role in this journey.”

Kapoor added, “It gives me immense pleasure in joining Ananta Capital as they continue to build businesses with strong fundamentals and placing the ‘consumer’ at the centre of everything they do in each of these businesses. I am looking forward to taking up this role and contributing towards fulfilling the vision of building the most loved consumer brands from India.”

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