Maruti Suzuki True Value has unveiled a new ad campaign - #SirfTrueValuePe – which builds on the two-decade-long legacy of trust and reliability.
The campaign is designed to promote True Value's Direct-Buy feature and emphasises on the benefits that customers gain while choosing True Value as their preferred platform for selling their old vehicles.
This 360-degree campaign has been rolled out across multiple channels including television commercials, print ads, out-of-home billboards, as well as, digital media.
The approach for this campaign was to create communication that builds awareness for sellers using direct and engaging tonality.
The ad film highlights True Value’s motto to offer a holistic, reliable, and hassle-free pre-owned car selling experience.
In the latest #SirfTrueValuePe TV commercial, the protagonist, Rajkumar Rao, is shown ultimately choosing True Value for selling his car after carefully considering all the other available options. The TVC is shot in four different films capturing different scenarios while highlighting all the key USPs such as Free Home Evaluation, On Time Payments and Easy RC Transfer that one gets by choosing True Value.
Each of the four films highlight various scenarios in which Rajkumar is discussing selling his car via this platform.
Shashank Srivastava, Senior Executive Officer, Marketing and Sales, said “We are grateful to our 46-lakh strong True Value customer base who have made this platform symbolic of trust. Our new brand campaign builds on this idea and reiterates how True Value has not only redefined the car selling journey for customers, but has also made the entire process seamless and reliable. It highlights the trusted legacy of the True Value brand and effectively communicates that for a customer looking to secure the best value for their car, instantly; the answer is always True Value.”