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Majority of financial profiles on Twitter are focused on cryptocurrency and NFTs: Birdseye report

Talkwalker and Twitter come together to release their latest Birdseye report, focusing on the #FinTwit (Financial Twitter) community

The majority of financial Twitter profiles are focused on cryptocurrency and NFTs, but those most active in the conversation are still discussing investment opportunities, as per the latest Birdseye report.

Talkwalker, the consumer intelligence and deep listening company, and Twitter have released their latest Birdseye report, focusing on the #FinTwit (financial Twitter) community.

As a Twitter Official Partner, Talkwalker was able to dive deep into the conversation on Twitter, to provide consumer insights on this audience and the conversations they are having.

Talkwalker has teamed up with Twitter to dig into the finance conversation, revealing the topics and trends making it tick.

As the financial crisis is felt across the world, it’s critical to understand what’s behind those monetary conversations, the audience driving them, and how brands can use these insights to enable their consumer connections.

The key insights from the report are:

  • While the majority of #FinTwit profiles are focused on cryptocurrency and NFTs, those most active in the conversation are still discussing investment opportunities (42%).
  • In India, tech-savvy millennials are helping grow the popularity of crypto, while Southeast Asia is seeing a vibrant Web 3.0 scene.
  • The growth of crypto and NFT-focused discussions is encouraging the expansion of the community, up by +102% in Asia, +57.3% in Europe, and +19.7% in North America, from August 2021 to August 2022.
  • The community is broadly forward-thinking, moving away from traditional finance, and looking more towards a decentralised finance model.

Talkwalker uses proprietary AI technology to derive insights from the community.

The report helps brands to understand this audience, and quickly take action based on the insights provided, providing a vital resource given the fast-moving nature of the FinTwit community.

“Twitter is a soundboard for the world,” said David Low, Talkwalker CMO. “When it comes to finance, #FinTwit has its finger on the pulse, discussing the major changes of the day as they happen. If there’s a monetary issue bubbling, they will know about it first. By partnering with Twitter on this report, Talkwalker analyzed the audience in-depth to uncover vital insights.”

The full #FinTwit Birdseye report can be accessed by clicking here.

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