Lux Industries has launched a new ad film ‘Garam bhi, patla bhi’ for Lux Parker.
The film aims at highlighting the comfort of staying warm from within during winter by wearing Lux Parker thermal wear. Targeted to every individual consumer across ages, the campaign film stars television actress, Pooja Gor as the lead cast. The campaign is live across television, social media, outdoor, print, and on-ground channels.
Saket Todi, Executive Director, Lux industries, said, “Over the years, Lux has always developed innovative product offerings that are driven by customer demand in response to shifts in consumer tastes and preferences; and this campaign is a testament to this ideal of ours. Since the winter season is almost upon us, we picked this up as an opportunity to highlight how Lux Parker has the perfect design, thickness and material to be worn as an undershirt, under trousers or individually and is truly the best warmer for the entire family. Our products are thin, light, comfortable, and well-fitting, but most importantly, it gives the wearer the much-needed warmth to keep the chilly weather at bay. We really hope that consumers would enjoy our products as well as the new campaign.”
The collection consists of standard sizes ranging from 75-100 with prices ranging from Rs 248 to Rs 293 for men and women and sizes ranging from 45-73 with a price range of Rs 145 to Rs 170 for kids. The products come in two shades, Dark Grey and White in both Round and V-Neck shapes and trousers with I/E for both men and women.