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Lodestar UM drives away with BMW India’s integrated media mandate

The agency retains the media duties of the auto major for five more years following a multi-agency pitch

Following the completion of its half-a-decade-long association with BMW India, Lodestar UM, part of the Mediabrands India network, has retained the luxury auto giant’s integrated media duties.

The win came on the heels of a competitive multi-agency pitch held from March to October.

With a focus to cement BMW’s product superiority and attract newer upwardly mobile people to the premium auto segment, Lodestar UM’s renewed mandate for BMW spans the entire media spectrum across mainline, digital, out-of-home, events and special projects.

The account will continue to be led from the agency’s Gurugram office.

Aditi Mishra, CEO, Lodestar UM, said, “We are thrilled to be chosen as the integrated media partner for an iconic global brand like BMW. The continuation of our five-year-old journey speaks volumes of how successful the partnership has been in making BMW one of the most desirable brands in the country. The premium auto market in India has witnessed stellar growth in 2022, and there is a growing opportunity to welcome newer customers to this segment. The adoption of our proprietary Futureproof planning process will continue to unleash maximum value by connecting BMW to its audiences through seamless journeys across touchpoints.”

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