Marico's hair serum brand, Livon has thrown light upon the staggering numbers of breast cancer cases in India and has presented through a self-check guide for audience through a new film titled #KeepAbreastAndLivon.
Staying relevant to the brand’s target audience comprising of women in the age group of 18 to 35, Livon has demonstrated the process of checking for breast cancer.
The 40-second video has linked hair to the cause by reimagining double donut buns as breasts. The video reiterates why every woman in India must practice self-check. With the hashtag #KeepAbreastAndLivon, the brand urges women to check for breast cancer every month in an effort to beat the disease.
The brand partnered with Dr Lakshmi Sukumaran, a breast cancer survivor herself, to guide followers in the right way to self-check. A cardiac anaesthesiologist, her areas of interest include paediatric and adult cardiac anaesthesia, heart transplant and minimally invasive procedures.
Conceptualised and executed by Ogilvy’s Content Force, the video emphasises the importance of self-check for every woman.