Jarvis Invest's 'AI in investing' campaign aims to highlight the benefits of AI in stock advisory service

Jarvis Invest, the AI-based investment advisory platform, has announced the launch of ‘AI in investing’ brand campaign.

The campaign aims to highlight the benefits of AI and its application in stock advisory services. The campaign is conceptualised and designed with an objective to create awareness amongst DIY investors of discount broking houses on how ‘AI in investing’ can help them build customised portfolio based on their individual risk profile and investment horizon.

The campaign will run across various digital platforms for five months using programmatic approach.

Trust is essential when it comes to investing one's hard-earned money. ‘Jarvis’ – the intelligent portfolio management tool has provided strong calls just before the market crash due to Covid and recently in January 2022, but despite this investors have been hesitant to put their faith in AI because it is an intangible and has zero human intervention. 

The campaign uses real-world example as an inspiration and showcases how AI is already a part of our daily lives be it in the form of face recognition, gaming, online shopping, helping find jobs, financial services, music (playlist curation), healthcare (identify unseen illnesses), transport (google maps, AI-driven systems), etc. 

Using this analogy, the campaign aims to generate trust among new investors/DIY investors in AI.

Sumit Chanda, CEO and Founder, Jarvis Invest, said, “Jarvis Invest has recently crossed an Assets under Advisory of Rs 100+ crores and the exceptionally intelligent AI tool ‘Jarvis’ has also been able to successfully predict the recent market crash of March, 2020 and January, 2022. While investors have been receptive to the idea of AI, there is still certain resistance from the prospects of trusting AI completely and using AI in their journey of wealth creation. This triggered us to devise a campaign that could address this apprehension. With this campaign, we intend to reiterate that just like AI has already found inroads in industries like transportation, healthcare, manufacturing (AI based bots, systems, and assembly lines), AI can also help in stock investing and navigate volatile stock markets. The concept was conceptualised by our in-house team and executed with the help of an external agency, Digital Refresh Networks. Through this campaign, early age investors will now be able to gain confidence about creating their custom portfolios using AI and fulfil their financial goals.”

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