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Jajabor Brand Consultancy onboards Vineet Recriwal as its Chief Operating Officer

While Founder and CEO Upasna Dash’s focus will be on the growth, and expansion of verticals and markets, Recriwal will lead all operations along with the C-suite of business unit heads

From Left To Right Upasna Dash, Vineet Recriwal

Independent PR and brand communication agency, Jajabor Brand Consultancy (JBC) has announced a series of expansion initiatives – including the onboarding of Vineet Recriwal as Chief Operating Officer.

Additionally, fuelled by demand across markets (JBC has previously worked on US, Japan, Singapore and UK-based mandates), the company today announced foraying into two new markets- Singapore and the United States by the end of 2023. 

The focus here would be to work on 360-degree communication mandates for companies looking for strategic counsel globally and foray into the Indian market.

Led by Founder and CEO Upasna Dash, Recriwal joins JBC's C-suite, which includes senior leaders Malavikka Sharma, D2C Business Head (ex-OYO and Genesis BCW), Prabhjote Gill, Web3 Lead (ex-Crypto Editor at Business Insider), and Ritika Sidhwani, Impact and Investment Business Head (ex-Snapdeal and Weber Shandwick).

While Dash’s focus will be on the growth, and expansion of verticals and markets, Recriwal will lead all operations along with the C-suite of business unit heads.

Recriwal, who relocated from Singapore, after his four-year stint with the Omnicom PR Group (OPRG), brings over 11 years of experience in conceptualising and implementing corporate, brand, consumer PR, partnerships, digital advocacy narratives, and strategies for a vibrant portfolio of companies. At JBC, he will be leading operations, scale, retention with a special focus on, leading digital-first initiatives, transforming performance and talent management, and business retention, to expand JBC’s operations. Recriwal’s cross-cultural market expertise, track record of award-winning mandates and and deep-rooted network across markets are in line with the company’s vision of attracting and scaling industry best talent.

Dash said, “As someone who has had the opportunity to work with some of the leading brands in the world across diverse markets, I was excited by the opportunity to build something for India from India. 5 years ago, I started the company, fully bootstrapped from a couch with no experience in running an organisation but with the zeal of using the power of storytelling to truly move the needle by enabling brands, people and ideas to meet their goals. That zeal has led to Jajabor truly changing the way organisations view PR and brand communication as a tool. We have built enough case studies to show that PR isn't about being an auxiliary 'image-building tool' but a valuable arsenal to move tangible business goals. While we have come miles, the potential of scaling this is incredible and we are thrilled to welcome Vineet onboard as we continue our journey to changing the way brands use communication. Vineet has been an incredibly respected colleague and an even more respected advisor to the business, and we are thrilled to have him join Jajabor."

Recriwal said, “Upasna and the team at JBC have built a strategic consultancy that has earned the trust of businesses and leaders within the fintech, VC, public policy, and D2C industry, in a short span of four years. I am excited for the opportunity to lead JBC with her, and the phenomenal team that she has built with both seasoned and young talent. I am looking forward to further solidifying JBC’s growth trajectory, spreading our wings across Singapore and the US, while tapping into new business streams that complement the existing business verticals, with employee and client-centricity at the core.”

At the Omnicom PR Group Singapore, Vineet has served in different roles since 2018. Prior to his stint at the OPRG, Vineet served as an Associate Partner at Genesis Cohn & Wolfe for close to seven years, post-starting his career with Weber Shandwick. He graduated from Delhi University in Commerce and completed his post-graduation in Advertising and Public Relations - from the Indian Institute of Mass Communication (IIMC), Delhi.

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