IIFL Wealth and Asset Management rebrands to 360 One

IIFL Wealth and Asset Management has rebranded itself as 360 One.

The new brand and identity were unveiled by Karan Bhagat, Founder, MD and CEO.

Bhagat said, “360 ONE is an embodiment of two words that are extremely important to us – ‘360’ represents the holistic view we take of the ‘ONE’ person whose interests are always first: Our Client. We believe that the new name conveys the values and strengths of our past and our aspirations for the future.”

The new brand 360 ONE will help the company retain all the elements that make it unique while also injecting the vibrancy and freshness of a modern India.

It not only captures the company's ethos but will also resonate with a more diverse set of clients and prospects, including the next generation.

360 ONE Wealth, the wealth business with more than INR 2,13,000 crores of assets under management (AUM) is focused on advising clients to preserve, manage and grow their wealth and legacy. This is consistently achieved through deep research and having the best team of product experts across all asset classes. With this unique proposition, the Company is truly able to align with clients’ interests, to be on the same side of their table.

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