Hyundai Motor India launches 'Beyond Mobility 2.0' campaign

Hyundai Motor India has envisioned India of tomorrow with the release of its new brand campaign ‘Beyond Mobility 2.0’.

Drawing inspiration from Hyundai’s global vision of ‘Progress for Humanity’, Beyond Mobility 2.0 focuses on leading the future of mobility with cars that are shared, connected and clean. 

The ‘Beyond Mobility 2.0’ campaign is curated to promote Hyundai’s focus on intelligent technologies, sustainable initiatives and innovations that are sowing the seeds of growth today, for a brighter future tomorrow.

Beyond Mobility 2.0 will encapsulate company’s capabilities to go beyond in every aspect of customers’ smart mobility experiences and is based on the pillars of:

Intelligent technology - enabling a smart future for Humanity: Hyundai is developing technologies that deliver quality experiences to customers and enhancing the values they offer by becoming a partner in their journey of mobility.

Whether it is Hyundai SmartSense level 2 ADAS that enhances the driving experience into one that is convenient and stress-free and offers maximum safety or the soon-to-be launched Hyundai IONIQ 5 - which is a quintessential representation of the future vision driven by strong innovation and intelligent technologies.

Hyundai IONIQ 5 has been developed on the dedicated BEV platform E-GMP (Electric Global Modular Platform) which is laden with future tech and has been developed keeping in mind the future mobility needs of customers across the globe. With intelligent technology at its core, E-GMP will serve as the base for smart mobility solutions of tomorrow, focusing on modularity, performance, exceptional reliability with maximised usability. 

Sustainability - making the world a better place today, for tomorrow: Sustainability is the key for a brighter and better future. Hyundai continues to strive for creating sustainable solutions which can help humanity thrive while also building the necessary balance in the ecosystem.  

The environmental initiatives are not only limited to its factory but they’re also taking these initiatives to the dealer network through initiatives like Dry Wash program, usage of LED lights and harnessing renewable energy.

Innovation - changing the perspective on mobility: 

Hyundai has been innovating in the mobility space through thoughtful and usable technologies such as: Vehicle to Load (V2L) – a feature offered on Hyundai IONIQ 5 that allows customers to use and charge electric appliances on-the-go.

With significant breakthrough in the realms of robotics, Hyundai is aiming to deliver future-ready robots that are now moving from imagination into homes, offices, and factory floors and becoming partners that can help do so much more than one can do alone.

It is now looking towards an era of advanced robotics that will take the current mobility services to new heights. Spot, a quadruped walking robot, navigates terrain with unprecedented mobility thereby allowing one to automate routine inspection tasks and capture data safely, accurately, and frequently.

Tarun Garg, Director (Sales, Marketing and Service), Hyundai Motor India, said, “True to our vision “Progress for Humanity”, our future mobility solutions are guided by our commitment to create a better society for all. Our latest brand campaign – Beyond Mobility 2.0 is a preview of Hyundai’s vision to transform future mobility landscape into an advanced and sustainable habitat. This vision for future lays emphasis on synergies created out of partnerships and collaborations that will help us elevate customer experiences and provide smart mobility solutions to everyone. In the coming era, we anticipate robots to act as enablers, while also adding a new dimension of capability and companionship for humanity. Our strategic interventions are helping usher in a new dawn of mobility and can be witnessed through innovations in the realms of robotics, Urban Air Mobility, Purpose Build Vehicle hubs (PBV), V2L (Vehicle to Load) and Flexible space.”

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