Hamdard Laboratories (Medicine Division) new campaign, ‘Safi Har Ghar Ka Skin Specialist’ celebrates people who shine radiantly and who believe skin care is an essential part of their existence.
Featuring actor Kriti Sanon and her sister Nupur, the campaign for Hamdard Safi acknowledges that the natural herbal formulation of Safi is nothing short of being a skin specialist. It is Kriti’s belief in the product that makes the world sit up and notice her beautiful glowing skin.
The 360-degree media campaign film has been conceptualised and written by Dentsu, Delhi. The campaign will be visible across GEC channels, digital and social media, and have an outdoor presence in Safi’s strong markets.
“The first thing we notice about people when we meet them, is their personality and their skin. Bright skin always adds to one’s aura. Safi aids not just in treating acne/pimples, but its usage over time gives one glowing skin. It removes dark spots, and eliminates toxins from the body and gives bright glowing skin naturally. Safi is your skin expert. Try it for yourself to know its benefit,” said Suman Varma, CMO of Hamdard Laboratories.
Abdul Majeed, Chairman and Managing Trustee, Hamdard Laboratories (Medicine Division), said, “Health and wellness deserve the highest priority today. Today’s people are conscious of their health and outer appearances alike. It is my belief that when people eat well, sleep well, and keep their bodies cleansed of impurities the result is not just great. It is miraculous.”
Production Team: Green Apple
Director: Jessica Sadana
Executive Producer: Niketan Madhok
DOP: Ayananka Bose
PH: Green Apple
Anupama Ramaswamy: Managing Partner and National Creative Director
Ansh Agarwal: Group Head (Copy)
Hindol Purkayastha: Executive Vice-President
Avinash Chandra: Associate Vice-President
Gladys John: Sr Account Director