Independent marketing group, Gozoop Group has won the integrated mandate for Ecovacs Robotics in India.
Ecovacs Robotics is a key player in the smart home robotics segment. The group will be responsible for the brand’s communication strategy, social media, public relations and influencer marketing.
As part of the mandate, Gozoop Group will also be focusing on developing and implementing strategies to build awareness of the brand's product portfolio.
Christy Chau, Head of Marketing, APAC, Ecovacs Robotics said, “With our vision – Robotics for All, we aim to simplify the life of our customers by introducing them to advanced technologies that can help them win over time and enjoy life every day. We are thrilled to partner with Gozoop Group in building our brand India. With their knowledge and expertise, we are confident of creating conversations that will resonate with customers in the region.”
Samrat Bedi, CEO (India), Gozoop Group, said, “We are delighted to be associated with Ecovacs Robotics and are keen to bring alive their vision of making every day simple and carefree for all.”
The company had recently unveiled actor Yami Gautam as their first Indian brand ambassador.