Filter Coffee Co. has won the digital media mandate for Cetaphil.
The mandate aims at developing a firm strategic approach for the brand across digital platforms while including engaging content and creativity to expand overall awareness and create a unique and authentic brand voice.
The duties were awarded to Filter Coffee Co., following a multi-agency pitch and the account will be handled by the agency's Mumbai office located at Worli.
Suni Nat, Head - E-commerce and Digital, Cetaphil, said, “We were on the lookout for a team that would thoroughly grasp our authentic brand voice. Looking forward to the strategic and innovative ideas Filter Coffee Co. has to offer.”
Anuja Deora Sanctis, CEO, and Founder of Filter Coffee Co. said, “We look forward to strengthening Cetaphil’s digital presence, with a brand of such scale, and the legacy it’s very important to have the right kind of strategies and expertise. As Filter Coffee Co., is driven by next-generation technologies and solely focuses on its client's business growth, we look forward to this partnership."