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Ferns N Petals' holiday season campaign features Mithila Palkar and The Great Khali

The digital-first campaign is made of three 30-second films showing FNP as a one-stop gifting platform in various relatable situations

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Ferns N Petals' holiday season campaign features Mithila Palkar and The Great Khali

Gifting brand Ferns N Petals (FNP) has launched a three-film campaign featuring actor Mithila Palkar and former WWE superstar The Great Khali.

The gifting campaign from the brand casts a spotlight on thoughtful gifting, underlining the fun friendship shared by the on-screen BFFs duo Khali and Palkar who support each other, lift each other up, help each other to pick the perfect present for unique everyday occasions, from birthday cakes, themed and curated gift baskets to exotic blossoms, all while scrolling through the gifting platform FNP.

The 30-second brand films have been launched across digital channels, OTT platforms and will be supported through TV and radio promotions in the coming days.  

Produced by Good Morning Films and directed by Afhsan Hussain Shaikh, the three-films are visually arresting with the unlikely combination of Khali’s big yet gentle presence paired with Palkar’s quirky fun vivacious personality. 

Sai Tota, Head - Digital Marketing FNP, commented, "With more than 8 million happy customers, FNP has been the market leader for more than 2 decades in gifting. We felt it was time to talk about what's great about gifting on FNP - the ideal place to buy and send flowers, cakes, gift hampers, and personalised gifts and much more to your loved ones. The 3-film campaign aims to establish our main propositions that make millions of consumers come to us every year. After all, some special relationships need a special touch.”

Azazul Haque, CCO, Media.Monks, who conceptualised the campaign, said, “The brief was to establish FNP as a premium gifting brand with emphasis on what sets us apart from any other player in the gifting category. Like showcasing an array of exotic and unique flowers and bouquets, range of premium gifts beyond flowers and mid night delivery which no other gifting brand offers. Special offerings for special (Khaas) relationships was the idea that excited everyone in the team. Then to make sure the campaign stands out in the clutter we thought the special friendship between The Great Khali and Mithila will not just catch everyone's attention but will also be very endearing. FNP is all about strengthening such endearing special relationships.” 

He added, “The special relationships or #KhaasRishtas shown in all FNP campaigns aim to be endearing, relatable and yet "visually attention grabbing", be it the earlier Anil Kapoor-Janvi Kapoor pairing or the visually disruptive pair of The Great Khali and Mithila. What's also interesting about the campaign is how the campaign depicts the Great Khali as a regular guy with a softer side who's worried about finding the right gift for loved ones… just like everyone else. Mithila plays his friend and helps him solve typical gifting related issues via FNP.”

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The Great Khali holiday Season campaign Ferns n Petals Khali Mithila Palkar FNP
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