EFGH Brand Innovations nudges the soft spot in people's hearts through its films for 'GivingTuesday'

EFGH Brand Innovations recently created films for GivingTuesday – a global event which invites people to engage in acts of generosity.

The GivingTuesday fell on November 29, and it comes at a time when the world is talking about generosity, how it manifests in different ways, and why it is such a powerful force for good, especially in turbulent times.

India had the privilege of celebrating GivingTuesday both in October during DaanUtsav and yesterday with the rest of the world.  

GivingTuesday was launched in 2012 as a simple idea: to create a day that encourages people to do good. Over the past ten years, this idea has grown into a global movement that inspires hundreds of millions of people to give, collaborate, and celebrate generosity.

People demonstrate generosity in many ways on GivingTuesday. Whether it’s helping a neighbour or stranger out, showing up for an issue or people we care about, or giving to causes we care about, every act of generosity counts.

“It has been an absolute privilege to be part of this movement. Over this last year, we’ve learned that generosity is all around us. It shows up in simple acts of kindness; in giving time, talent, treasure and testimony; in connecting with community. But we don’t always notice generosity when it happens. Our brand-new films are a reminder to take a second look and that generosity is abundant. Our job was just to highlight it,” Emmanuel Upputuru, Founder and Creative Chairman, EFGH Brand Innovations, said.

"GivingTuesday inspires people all around the world to embrace their power to drive progress around the causes they care about, not just on one day but throughout the year," said Asha Curran, GivingTuesday’s CEO, and Co-Founder. "With country and community leaders, millions of organisations, and countless givers of all kinds, GivingTuesday is creating a shared space where we can see the radical implications of a more generous world."

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