Debabrata Mukherjee joins Emami Agrotech as Chief Marketing and Strategy Officer

Emami Agrotech, part of Emari Group, announced the appointment of Debabrata Mukherjee as its Chief Marketing and Strategy Officer. 

With over 28 years of experience in General Management, Marketing & Sales Operation, Business Strategy & Innovation, Mukherjee was serving as the CMO at the UB Group prior to joining Emami Agrotech and was responsible for managing a diverse set of local and global brands like Kingfisher, Ultra, Heineken and Amstel.

Emami Agrotech is a prominent player in the edible oils sector with ~ Rs 20,000 crore in revenue.   EAL has recently forayed into Spices and Soya Nugget markets and sees immense potential for expansion in both the edible oil and food sectors with the right products.

In a statement, Emami said, “Mukherjee, with his wide experience, will be heading the company’s marketing operations across verticals i.e. edible oil, spices, soya chunks and bakery fat.   He will also head the innovation strategy for Emami Agrotech’s future roadmap as one of the leading branded food manufacturers in India.”

After starting his career with Unilever Kolkata, Mukherjee joined Coca-Cola in 1998 as its Franchise Manager in Mumbai, with increasing responsibilities over the years in the operations of the company in India, Korea and South-West Asia. After a brief stint with the Hindustan Times Group, Mukherjee joined United Breweries and was responsible for creating strong consumer centricity and developing of a broad-based, winning portfolio.

Sudhakar Desai, CEO, Emami Agrotech, said, “We are very happy to welcome Debabrata (Debu) at EAL.  Debu’s rich industry experience, knowledge and energy are expected to provide an impetus to the company’s brand-building initiatives and growth strategy. His inclusion into the leadership team will help us to charter new avenues of organizational expansion and enable our company to reach its full potential in the relevant markets”

Mukherjee has in the past, served twice as the Chairman of the Audit Bureau of Circulations Council of Directors.

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