Creative Factor onboards Ranjoy Dey as Partner and Chief Growth Officer

Business consulting and communication agency, Creative Factor has onboarded Ranjoy Dey as a Partner and Chief Growth Officer (CGO) to expand its portfolio for its domestic and global clientele. 

A strategic business planner and marketer for the last 22+ years, Dey has been engaged in clients’ businesses through business consulting and communication practices like CSR Consulting, Brand Consulting, Integrated Marketing Programming, Digital Strategy, and Digital Media Planning.

Prior to joining Creative Factor, he was the Digital Head of Havas Media, COO Ignite, and COO Digitas India. 

In the last few years, he had built Volunteer4India - an innovative, technology-led CSR consulting start-up from scratch that delivered stakeholder engagement metrics for brands. He has also been an independent marketing consultant for SME organisations and start-ups, while sharing knowledge at various top B Schools as an industry guest faculty.

During his career he has worked on Brands like Intel, Nestle, Samsung, Reckitt Benckiser, Dabur, ITC, JK Tyre, Axis Bank, SanDisk, Airtel, Emirates, LG, Maruti Suzuki, Pizza Hut Delivery, amongst others.

Tridiv Das, Founder and CEO, said, “Having Ranjoy on board is in line with our future plans to emerge as a strong purpose-driven marketing and consulting brand. We are one of the few independent business consulting and communication agency who looks at business holistically to transform them inside out and activate their purpose internally and externally.” 

“We believe that the progress of our world largely depends upon the evolution in our workplaces. Every organisation, large or small, public or private, is an enabler and responsible for our society. We enable the people who run and work in these organisations through our business consulting and communication practices.”

“To me it is great to have my ex-colleagues back together and doing something meaningful collectively. As a CGO, I am looking forward to launching our new sets of consulting offering under a single umbrella – CF IMPACT. It is an integrated method for purpose activation through communication and transformation. This has been developed with our 20 decades of expertise to assist brands to become more purposeful in their initiatives and activating the core purpose of the business beyond the vision and mission statements,” Dey said.

“As a specialty business consulting and communication professional, we understand the business models and their operations. We leverage our Business Intelligence, Strategic Thinking Models, Human-To-Human (H2H) Business Relationships, creativity, communication and domain expertise across technology, manufacturing, digitisation and sustainability to deliver unconventional business solutions and approaches to global clientele,” he added.  

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