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Colors Kannada’s bid to hail the competition on World Television Day wins audience’s hearts

The channel took to social media to wish its audiences on World Television Day. The most important part of the campaign has been recognising its competition and their popular work

Colors Kannada launched a special social media outreach on World Television Day with the aim to keep its audience entertained.  

Colors Kannada took to social media to wish its audiences on World Television Day. The most important part of the campaign has been recognising its competition and their popular work. 

The channel posted a video wishing its audiences on the transition of television in the Kannada market that involved many popular shows of the last decades. The theme of the campaign was related to triggering nostalgia, as a lot of memories from the past days are attached with television.

The over a minute long video includes the most popular shows of Kannada GEC including that of competitions such as Chandana, Udaya TV, ETV Kannada (erstwhile name of Colors Kannada), Zee Kannada, Star Suvarna and from Colors Kannada.

The video showcases how television shows in last decades succeeded in engaging audiences of various age groups. The initiative of recognising the works of competition has won the hearts of audiences and wishes poured in for Colors Kannada for its unbiased gesture to celebrate this occasion.

“Breaking the barriers of competition by keeping aside the race to claim to be the number one channel and wish the competition on their fabulous works, this is extraordinary. This shows why Colors Kannada has remained the favourite entertainment channel over the years,” a netizen commented on the post.

“This post is full of nostalgia as Colors Kannada just took us back to those days of our childhood. Also, taking a step forward to include other channels in this occasion is an amazing effort,” another audience commented.

NAM Ismail, Associate Vice-President, Creative, Colors Kannada, Regional Entertainment, said, “This is our genuine approach to wish everyone on the World Television Day. As the transition of television shows in Kannada market involves the sweat of many people including that of competition, we have gone ahead to recognise their works beyond the competition between brands.”

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