Centuary Mattress has launched a new campaign featuring brand ambassador Sania Mirza.
The campaign has been launched with the wedding season in mind, and it targets millennials and the elderly. Mirza is showcasing an affordable, durable and customisable range of Sleepable mattresses from Centuary in the campaign.
The TVC featuring Mirza shows how millennials struggle to sleep at night with endless scrolling on social media as they remain glued to their phones. Similarly, the elderly find it difficult to sleep because of exhaustion. Sleepables mattresses from Centuary provide the needed comfort and durability to fall asleep immediately.
The campaign also highlights that Sleepables mattresses come as bed-in-a-box. Products in the collection include a Hybrid memory foam pocket spring mattress, Bonnell spring mattress and Ortho memory foam mattress. People can mention their preferred mattress size, which will be delivered to their homes, vacuum packed in a box.
Malani, Executive Director, Centuary Mattress, said, “The latest campaign with Sania Mirza is a fun take on the sleeping habits of millennials in the form of a musical; with Sania highlighting the importance of prioritising sleep on a good certified mattress. Sleepables by Centuary comes with up to 10 years of warranty and CertiPUR – US certified foam and is available exclusively across leading online platforms.”
Richa Puri, Associate Vice-President – Client Servicing, PAD Agency, said, “Our brand ambassador Sania Mirza understands the importance of good sleep to achieve great health and how it can be a source of positive energy for millennials to achieve their goals. We are delighted to have her as the force of motivation for the upcoming generation in this new campaign.”