Bajaj unveils its latest geyser range through the 'Built For Life' campaign

Bajaj has unveiled its latest range of durable and aesthetic geysers through a pan-India multimedia campaign.

This campaign comes on the heels of their recent announcement of refreshing the brand positioning to ‘Bajaj: Built For Life’.

This range of geysers is inspired by the Indian consumers’ spirit to endure, not give up, persevere, and keep performing. 

The brand's creative agency McCann Worldgroup India has worked on the TVC and the campaign will be leveraged across TV, print, digital and in-store. 

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