Ayushmann Khurrana whistles his way in the new ad for Titan Eye+

Titan Eye+ has released its latest campaign on TV featuring brand ambassador Ayushmann Khurrana, who is seen presenting a new take on the signature Titan music while showcasing the advantages of the brand over other competitors.

Titan Eye+ is the ‘Expert Who Cares’ and its launch campaign earlier this year urged consumers to ask the right questions while purchasing spectacles. In its sequel, it presents three reasons to choose Titan Eye+ which deliver value for money to consumer. 

First and foremost, the brand promises expert eyecare through a comprehensive 20-step eye test by a qualified optometrist. Secondly, a choice of several spectacles and sunglasses. And lastly it promises extraordinary customer service.

Conceptualised by Ogilvy, the ad is devoid of voice-overs and dialogues and uses the signature Titan symphony to deliver the key messages.

As music is the universal language, characters communicate with each other using the Titan Music in whistles as Khurrana provides a walkthrough of the experience at Titan Eye+.

Maneesh Krishnamurthy, Marketing Head EyeCare Division, Titan Company, said, “It is our ongoing effort to lead consumer conversation in the eyewear category that’s often dominated by price and discount. It is our perspective that Indian consumers are value-conscious and not merely price-conscious. Titan Eye+ provides great value for money with expertise in eye testing, care in recommending the correct solution and a wide choice starting Rs. 999 - making us India’s most trusted eyewear retailer with a 4.9 / 5 rating on google. That we could say all this, without uttering a single word makes this truly enjoyable.”

Puneet Kapoor, Chief Creative Officer, Ogilvy South, said, “Brands like Titan Eye + that deliver consumer delight at all touchpoints, do generate a great word of mouth. And our very talented team on Titan Eye+ came up with the idea of what better expression for word of mouth, than whistling the beloved Titan tune. The idea had instant likability and took a lot of detailing and designing with the director, to deliver the message charmingly.”

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