Arnab Goswami loses prime time viewership battle to Zakka Jacob

In what could be seen as a shift of audiences from noisy prime time debates to sensible, sane and neutral discussions, Arnab Goswami, the editor in chief of Republic TV, has lost his prime time leadership position to CNN-News18’s Zakka Jacob.

As per BARC data for English TV news, Zakka Jacob, the managing editor of CNN-News18, has more viewership than Arnab Goswami’s Prime Time show during the 9PM-10PM slot.

Ever since the launch of Republic, Arnab’s 9 PM debate has had the highest viewership during the prime time hours.

As per BARC (Week 43, 15+ AB 9PM-10PM-weekdays), Zakka Jacob’s show has garnered 33.7% market share, compared to Arnab Goswami’s 9 PM debate which has acquired 29.2% market share.

In week 42 also, Zakka Jacob had beaten Arnab Goswami.

As per BARC data, CNN-News18 has been a leader for over 27 weeks now. The 9PM-10PM leadership slot, however, has traditionally been dominated by Arnab Goswami.

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