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Amazon Pay’s #AbHarDinHuaAasan campaign showcases ease of digital payments for merchants

The campaign film captures key moments of merchant-customer interactions, highlights trust, convenience, and rewards

Click on the image to watch the TVC

Amazon Pay has unveiled the second leg of its digital campaign #AbHarDinHuaAasan to celebrate the way digital payments simplify lives of merchants across the country. 

As per the company, over 5 million merchants have now signed up for the Amazon Pay for Business app since its launch.

The campaign film portrays day-to-day instances where merchants experience the convenience of Amazon Pay and underscores the simplicity of using payment tools to enable customers to pay anyone, anywhere, effortlessly, and get instant rewards.

The #AbHarDinHuaAasan campaign film reflects on how business owners experience the ease of payment acceptance amidst the hustle and bustle in their stores and manage their business efficiently. It also shows the ease of credit access via the Amazon Pay ICICI Co-Branded Credit Card that enables its customers to expand their budget instantly.

Furthermore, it showcases how local store owners can grow their businesses with the Amazon Pay for Business App through features such as accounts reconciliation and more.

Vikas Bansal, Whole Time Director - Amazon Pay India, said, “Our aim is to simplify lives and fulfil aspirations by solving the payments and financial needs of every Indian. We make digital payments trusted, convenient, fast and frictionless, and enable the widest choice of payment options for both our merchants and customers. Our continued focus is to empower SMBs and micro-merchants through payment tools and solutions which help enhance their digital payment experience across multiple customer touchpoints. #AbHarDinHuaAasan is our endeavour to raise awareness and further strengthens the need of adoption of digital payments and encourage every merchant, customer, old or young to transact seamlessly.”

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