Advantage Club, the global employee engagement platform, has instated Girish Bindal as its Chief Marketing Officer (CMO).
Bindal will partner with the leadership team at Advantage Club to chart a comprehensive global marketing and communication approach that can support the company's strategic growth plans and continue to increase the company's global footprint.
In his new role, he will spearhead the global go-to-market functions for Advantage Club, which include integrated campaigns, digital marketing, field and event marketing, product marketing, corporate communications and brand-building operations.
Bindal has experience spanning over 17 years across verticals like brand building, performance marketing, and content marketing. He brings deep digital marketing, leadership, and strategic management expertise across sectors.
Before joining Advantage Club, he served as the Marketing Leader at RoundGlass, where he successfully launched a new well-being app for B2C and B2B segments in India and the US.
He was responsible for transforming the marketing organisation into a digital-first, customer-centric, and data-driven function. Previously, Girish led the organic marketing and growth function wing as the senior director of marketing at Elara Technologies, a real estate technology platform that owns PropTiger.com and Housing.com.
Bindal said, "I am delighted at having joined the Advantage Club Family. Since its inception, the organisation has etched a glorious growth trajectory and clocked several milestones. Their exemplary approach towards amplifying employee engagement and retention has inadvertently revolutionised the entire employee welfare ecosystem. I am excited to become an integral part of this brand and leverage my existing capabilities to steer its overarching vision to fruition and emerge as a leading entity in its segment."
Sourabh Deorah, the Co-Founder and CEO of Advantage Club, added, "We have managed to carve exuberant growth figures during the last year. Having gradually emerged as a leading international organisation with a strong foothold across five different nations, we are aggressively strategising to create a stellar leadership unit. Considering the terrific skillsets and capabilities that Girish brings to the table, we are confident that we will be taking our marketing and brand positioning efforts to the next level."
Bindal is a postgraduate in Marketing and Finance from the FORE School of Management, New Delhi.