Zee5 Global, in partnership with LuLu Group International, carried out a special celebration in the Middle East on the occasion of Diwali. It also flew in Bollywood actor Huma Qureshi to KSA and UAE for the same.
Zee5 Global, the OTT service for South Asian content, has constantly been driving synergies with like-minded brands. The platform recently unveiled its partnership with the LuLu Group for their India Utsav celebrations to mark the 75th anniversary of Indian Independence Day.
Taking the relationship further, they recently unveiled a Diwali collaboration with LuLu in their malls from Riyadh to Dubai.
The platform flew down Qureshi, highly acclaimed for her performances in Zee5 Global hits like Mithya and Valimai released earlier this year, to Riyadh and Dubai for a meet-and-greet with the fans across multiple Lulu stores in these regions.
Qureshi commented, “It was a lovely experience sharing an occasion as wholesome as Diwali with the people of Dubai and Riyadh. It’s always heart-warming to see how deeply connected we are to our roots, no matter which corner of the world we come from. My association with Zee5 Global has been wonderful - be it with Badlapur, Mithya or Valimai. South Asian voices are getting their due with platforms like Zee5 Global supporting their craft and helping boost young creative minds.”
Archana Anand, Chief Business Officer, Zee5 Global, said, “Diwali is a special festival close to the hearts of all South Asians wherever they may be. With such a large Indian diaspora in the Middle East, this is one of the most popular festivals in the region. We therefore partnered with LuLu to make this an extra-lit Diwali for their customers by giving them a chance to meet and interact with Bollywood star Huma Qureshi, and it was a hugely successful initiative.”