Zee Ganga to launch new fiction show 'Acharva Chhathi Mayi Ke'

Chhath is one of the most anticipated festivals for the Bhojpuri community. Celebrating this, Zee Ganga is coming up with a new show, ‘Acharva Chhathi Maayi Ki’, dedicated to the mother-child bond blessed by divine touch of Goddess Chathi Mayi.

The show will premiere on October 26 at 8 pm.

‘Acharva Chhathi Maayi Ki’ is the story of an 8-year-old girl named Mithi and her journey to find her biological mother, Janiki, despite all odds and obstacles posed by her adoptive family.

Culturally rooted in contemporary Bihar and Jharkhand, the show narrates how Mithi, whom her maternal grandfather separated from her mother Janiki at birth, tides over all crises by holding on to her profound faith in Chhathi Maayi.

Her dedication impresses the Goddess, who helps the protagonist with her divine intervention to even win over Janiki, who had lost her faith in Chhathi Maayi, ever since she was separated from her dear child. The emotional storyline of the show and its bright devotional theme will captivate the huge viewership of Zee Ganga.

With ‘Acharva Chhathi Maayi Ki’, Zee Ganga has strengthened its imprint on Bhojpuri culture and heritage, thus redefining entertainment with original content for its regional Bhojpuri audience.

Amarpreet Singh Saini, Chief Channel Officer, Bhojpuri Cluster, ZEEL, said, “Through the show, we would want to bring in positivity, determination, hope, and resilience to our audiences. The show has a clutter-breaking storyline, and we are confident that the audiences across all demographics will enjoy our narrative through the perspective of our protagonist Maithali, lovingly called ‘Mithi’, who has immense faith in Chathi Maayi. Mithi is supported by Goddess Chathi Maayi's divine interventions at every step of the show. This will appeal young and mature audience in equal measure, and we are confident that the show will set its own benchmark in viewer affinity and likeability.”

Zee Ganga’s endeavour has always been to bring to the fore the rich Bhojpuri culture and heritage. This new show is yet another step in that direction.

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