Twitter has also joined the short-video bandwagon and announced that it will soon be rolling out scrollable short-form video on the platform.
After the success of TikTok, Instagram, Facebook and YouTube had already launched short-form videos on their platforms. According to experts, the medium is making up for about 90% of internet traffic on the internet.
Twitter has rolled out two features to make videos more immersive. "Twitter’s updated immersive media viewer expands videos to full screen with a single click, allowing you to easily access the full, immersive viewing experience. To activate it, simply tap/click on a video in the Twitter app," the platform said in a statement.
"Once the video has been launched in full screen mode, we’ve made video discovery easier as well. Just scroll up to start browsing more engaging video content. If you want to exit the viewer and go back to the original Tweet, click the back arrow in the top left corner," it added.
The video carousel is currently available to people in select countries using Twitter in English on iOS and Android.
Speaking about the reason behind the development, Twitter said, "Videos are a huge part of the public conversation, and they’re one of the most engaging ways people can express themselves online. In fact, videos shared on Twitter receive billions of combined views every year."