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Titan ventures into handbags category with the launch of ‘IRTH’

The company said the bags are thoughtfully designed for women of today to elevate their everyday

Titan Company, one of the leaders in consumer categories, has announced the launch of its latest brand, IRTH - a thoughtfully designed women’s handbag brand.

Every woman carries a bag and owns multiple. However, to this huge potential market, the existing solutions today are largely catering to the vanity. Hence, Titan sees potential in organised styling as a space that is unoccupied by anyone.

Also given the large loyal base of women consumers that Titan caters to, this is yet another endeavour to enhance her every day.

The company said the bags are thoughtfully designed for women of today to elevate their everyday. As per the brand, the products are designed with deeper understanding, delivering premium quality at an affordable price. 

CK Venkataraman, Managing Director, Titan Company, said, “Titan has continuously pushed the boundaries to offer elevating experiences with our products. We saw a huge potential in the women’s bags category and are delighted to explore the opportunity with the launch of IRTH. The brand IRTH represents the values and trust of Titan and our understanding of the women consumer and their evolving needs. We are proud to present a brand that is centred on design and functionality.”

Manish Gupta, Chief Executive Office and VP, Fragrance and Fashion Accessories Division at Titan Company, said, “IRTH intends to create long meaningful relationships with its consumers, making their purchase process exciting and special. Suggestive of the brand’s name, IRTH symbolises the care and attention applied to the product design and exemplifies the sense of wonder and emotion inherent in the brand.”

IRTH has a product portfolio ranging from workbags, tall totes, shoulder bags, handhelds, slings, cross body, clutches and wallets. Delights and Organisers are the categories unique to IRTH. 

Detachable Organisers cluster is here to make mobility styling organised. The launch pack comes in four different sizes, S, M, L & XL, basis the carrying needs.

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