Tasva has announced the launch of ‘Ek Naya Nazariya’, its multi-media platform campaign film with brand ambassadors Ranbir Kapoor and Ananya Panday.
Conceptualised by Ogilvy & Mather and shot by director Shashanka Chaturvedi and photographer Tarun Khiwal, the campaign film ‘Ek Naya Nazariya’ is a fresh and contemporary take on celebrations, style and self-expression.
The film will run across high visibility and impact platforms including GECs.
Set in a wedding home, ‘Ek Naya Nazariya’ is a conversation between Ranbir Kapoor and Ananya Panday as she is experiencing the usual wedding jitters, imagining life ahead as a married couple while he playfully yet earnestly urges her to see themselves as two best friends starting a wonderful journey wherein there will be no attempt to change each other.
Tasva aims to rethink the Indian celebratory experience for the male consumer. The brand’s fresh approach toward style, self-expression and the freedom to be oneself comes alive with Ek Naya Nazariya, a befitting way to highlight Tasva’s soul, as well as that of modern India.
“I am excited to join the Tasva tribe! It’s amazing how the brand is making Indian celebrations and occasions so much more stylish, modern and fresh, which is what my personal style is as well. The campaign Ek Naya Nazariya captures present day India and its celebrations perfectly,” said Kapoor.
“It gives me immense pleasure to be a part of the Tasva tribe. My personal style ideology identifies with Tasva's fresh approach when it comes to ethnic wear for men and Indian celebrations. Starting my association with the brand's #EkNayaNazariya campaign is very special. It captures modern India's thinking in such a beautiful way,” said Panday.
On the release of the campaign film, Tarun Tahiliani, Chief Design Officer, Indivinity Clothing, said, “Ranbir Kapoor and Ananya Panday perfectly capture the vision of Tasva in Ek Naya Nazariya. It’s a beautiful film and they light up the screen with their presence! Ek Naya Nazariya encapsulates the essence of Tasva, a blend of contemporary and traditional. I couldn’t be more pleased to have this thought come to life with our brand ambassadors.”
Sandeep Pal, CEO, Tasva added, “Our first campaign film has been perfectly timed to capture the festive fervour across the country. The campaign was conceived to showcase Tasva’s fresh take on the Indian celebratory experience as well as present a novel way of thinking and we’re certain that our brand ambassadors Ranbir Kapoor and Ananya Panday will create enthusiasm and affinity for Tasva, amongst our discerning consumers.”