Sun Pharma Consumer Healthcare, a division of Sun Pharmaceutical Industries, has launched a new campaign for its flagship consumer healthcare brand, Revital H.
The new campaign features one of the fittest actors in India, Akshay Kumar.
The high decibel 360-degree campaign which has kicked off already in eight key languages across TV, digital platforms and print pan India. The campaign has been conceptualised by Wunderman Thompson Mumbai.
Today’s hectic lifestyle coupled with an incomplete diet is making fatigue and lack of stamina almost a daily concern among men. While most consumers feel that their diet is adequate, more often than not, that’s not the case.
‘Apni Body Ki Suno’ aims to educate consumers to recognise the signs of fatigue caused by inadequate diet and take action by supplementing their diet with Revital H.
Vidhi Shanghvi, Head, Sun Pharma Consumer Healthcare, said, “Revital H has been the market leader in the multivitamin category in India, helping consumers live healthier, active lives for over three decades. It is trusted by millions in the country. The new campaign is aimed at building relevance for the brand in today’s lifestyle context by educating people to take charge of their health.”
Speaking on his association with Revital H, Kumar said, “I am proud to continue my association with Revital H for the last 4 years. ‘Apni Body ki Suno’ is a fresh take by Revital H with a clear call to everyone to recognise signs of lack of energy and stamina and take charge to stay energetic and fit.”
Samarth Shrivastava, Sr VP and Exec Business Director, Wunderman Thompson Mumbai, commented, “We have recently partnered with Sun Pharma to build Revital H into a stronger brand. The new work of ‘Apni Body Ki Suno’ captures the guiding insight plus the consumer pain point in a relatable narrative with brand ambassador advocacy, and delivers a clear message in a light-hearted way to drive relevance to the prospective consumer.”