Springfit's 'Don't just sleep, sleep luxuriously' campaign features Kareena Kapoor Khan

The campaign is aimed at encouraging people to prioritise sleep during the ongoing festive season

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Springfit's 'Don't just sleep, sleep luxuriously' campaign features Kareena Kapoor Khan

Luxury mattress brand Springfit has launched its new TVC campaign ‘Don’t just sleep, sleep luxuriously’, with its brand ambassador Kareena Kapoor Khan, this festive season.

With this TVC campaign, the brand is advising Indians to upgrade their sleep basics and sleep luxuriously. As sleep is necessary for the optimal physical, mental, and emotional well-being of everyone. A comfortable and upgraded quality mattress is one of the essential components of restful and reviving sleep and it is imperative that people used start choosing their mattresses carefully.

Nitin Gupta, Executive Director of Springfit Mattress, said, “In India, the festive season is an ideal time to make positive changes in your life. This Diwali, while people are making significant changes in their lifestyle, it is also equally important that people should invest in their sleeping habits by choosing the correct mattress according to their body type. Our campaign is meant to inspire individuals to modify their way of living. Through the youth icon, Kareena Kapoor Khan we want to persuade people to move towards healthy sleeping habits. With the Springfit Upgrade offer, our customers will be able to purchase Springfit mattresses with upgraded mattress thickness/height.”

The TVC campaign puts the spotlight on Khan when she is asking her friend isn’t she looked nice at the party. But her friend is busy enjoying the beautiful, comfortable Springfit mattress. In the TVC the actor is advising people not just to sleep but prioritising luxurious and comfortable sleep.

The TVC reinforces the concept of luxurious and comfortable sleep which is offered by Springfit mattress.

The TVC will be broadcast on all significant national television networks and promoted on digital platforms.

brand campaign Kareena Kapoor Khan Mattress brand Springfit Don't just sleep sleep luxuriously