To entice the customers to shop tech-gadgets, leading smartphone brands in the country have showcased the awesomeness and fun which one gets from celebrating an occasion with near and dear ones.
Conceptualised by FCB India, vivo’s latest Diwali campaign - ‘Together With Joy’ - focuses on the festive season, celebrates togetherness and encourages viewers to make moments joyful and brighter together.
Yogendra Sriramula, Head- Brand Strategy, vivo India, said, “People are getting ready to celebrate Diwali with full zeal and excitement after two years of soft celebrations in which people were forced to spend festivals away from their families. Diwali is a festive time for people to gather and bond with their family, friends, and loved ones. However, with the zillions of things we juggle in daily life, misunderstandings and friction do occur in relationships.”
“vivo, on the other hand, hopes that by communicating our feelings and emotions through today's preferred medium - images and videos - we can build bridges and strengthen these bonds. With this campaign, we hope to celebrate the true spirit of the holiday with consumers as they share the joy of family togetherness,” he added.
The campaign also showcases that Diwali brings families together and brings back old memories as people tend to go nostalgic during the festivities.
Xiaomi had other plans for their festive season campaign ‘Diwali with Mi - Tech Ka Shubh Muhurat’, as through it the brand aimed to encourage customers to wait for purchasing tech at the right prices.
As per Anuj Sharma, Chief Marketing Officer, Xiaomi India, “This Diwali season we want to help our consumers in making an informed decision about their tech purchases. It is the biggest shopping season for consumers, especially for the ones looking to purchase gifts for family, friends, or for their consumption. Therefore, with 'Don't buy tech yet!' we want to be transparent and honest with our consumers.”
“We want them to see the entire landscape and not rush into making the wrong decisions, even if it takes a bold move like advising them to not invest in tech just yet. Through the 'Diwali with Mi - Tech Ka Shubh Muhurat' campaign, we will be extending incredible offers to our fans and users to buy their favourite gadgets - smartphones, smart TVs, speakers, audio peripherals, tablets, or any other smart home products," he added.
The campaign showcased that although the stocks for the product offerings have already reached the stores, the customers should wait for ‘Tech ka Shubh Muhurat’, as the brand is deciding on their discount offers to aid customers in making affordable purchases at slashed prices.
realme also launched its new campaign ‘real me Diwali’ to celebrate the spirit of the rich Indian culture, thought and the innovation that youngsters, especially Gen Zs bring to the brand.
The campaign also highlights realme’s vision of celebrating Diwali in its own powerful version and seeks to bring out the best in every user as it helps customers to take a leap forward as a trendsetter while keeping India’s youngsters, rich culture, and innovation at the heart of everything the brand does.
As per Madhav Sheth, CEO realme India, VP, realme, and President, realme International Business Group, “realme’s new campaign aims to encourage young masses to break the constraints of life, be themselves, and allow the world to witness their power. We hope to change the world with young people with the spirit of “Dare to Leap” and we believe the traditional 2.0 GenZ is the fearless generation and real thought leaders of tomorrow.”
“As a brand that is born for the young generation and really understands their pulse, realme strives to empower them to express their diverse identities via the fusion of fashion and technology and to co-create a brand that is accessible to all,” he added.
Through the digital film ‘real me Diwali’, the campaign creates synergies between the brand and India's youngsters who are taking Indian cultural elements to the global stage.
Similarly, Oppo has also launched its latest campaign ‘Be the light that inspires’ under #InspirationAhead to highlight how a different thought process can provide an out-of-the-box solution to a problem.
The campaign showcases how a school kid who has doodled his way from the classrooms, corridors, to his report card, makes a plan to colour the potholes along with his friends, so that people can drive alongside and not fall in them.
Moreover, the brands have also announced special offers for customers across India for the festive season.