Singapore-based marketing agency Adtomica enters Indian market

Adtomica, a Singapore-based boutique independent marketing agency has expanded its operation into the Indian market. With its office in Gurugram, Adtomica is currently in the process of building and further expanding its team in India.

Adtomica’s creative team across the region is headed by Abhay Kaul, the co-founder. He will also handle the business and administrative side of things. Jess Tang, Chief Strategy Officer and the other co-founder, will focus the agency’s creative energy towards three strategic pillars: Social Content and Community Excellence, Digital-led Creative Experiences, and Cinematic Advertising Production. They are both based out of the agency’s Singapore office.  

In a span of three years, Adtomica, has managed to snag projects for Fortune 500 companies such as Google, Johnson & Johnson, and Activision, and has also become the agency on record for UK-based technology firms such as Edvanza. All of this has been achieved whilst being bootstrapped, during the pandemic.

Kaul said, “Is a hunger and thirst for excellence.” Previously with Zeno Group, Abhay moved on in pursuit of his desire to implement creative work without the traditional guardrails of agency models that focus on scope instead of what’s right for the brand and consumer. This is our official entry into India, but we have been working with both Indian and international brands, ever since our inception. I believe that creative talent needs to be given the freedom to experiment, trial and error, to achieve innovation.”

“Having Jess on board will add tremendous value to our larger vision and her experience will help us flourish across the globe. Within a short span of a month since she joined, we have already produced 2 short human stories filming People with Intellectual Disabilities, as well as an exciting event launch with Activision in Singapore,” he added.        

Tang is an ex-CMO and FMCG regional marketer. Taking on the role of Chief Strategy Officer and CEO of Adtomica, she decided to provide strategic creative advisory to Abhay and help him expand on creative expertise and capabilities within the agency, focusing on building a niche portfolio of business and client for Adtomica in order to achieve its vision.

Tang said, “I am really excited and can no longer ignore my passion to dedicate my expertise towards the agency’s vision and purpose. With the combination of cultures, expertise and experience of multiple APAC countries, we believe that young marketers will get to experience a hybrid agency model that pushes them to build their personal brand and hopefully alongside, their personal stamp in the industry. Our past experience with agencies and brands alike will help us grow and also showcase a global outlook and approach towards creating impactful narratives for our partner brands.”    

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