Pond’s India has unveiled its latest campaign film, on slowing down from the daily routine and celebrating smaller moments.
The campaign- “Chhote Meethe Pal Ka Glow”, showcases how consumers can elevate little moments during the festive season, with just one product – Pond’s BB+ cream.
The film focuses on Pond’s BB+ cream as the go-to product for sharing some celebratory cheer with friends and family. Exhibiting a series of little, warm festive moments, the brand highlights how daily looks can be enhanced with Pond’s BB+ cream.
The campaign film also showcases Pond’s brand ambassador- Sharvari Wagh, completing her look for small, celebratory occasions with the BB+ cream. Extending the film to the social space, the brand has initiated a social media challenge for influencers, and netizens to highlight their ‘Chothe Meethe Pal’.
With consumers becoming increasingly wary while using self-care products post-pandemic, Pond’s wanted to create a ‘minimal usage, maximum effect’ phenomenon. Emphasising on the ‘glow moments’ achieved with just one BB+ cream, in practically no amount of time, the brand is on its way to create a skin care-makeup revolution.
Shabad Pratihast, General Manager- Premium Face Care, Beauty and Personal Care, Hindustan Unilever, said,” Small moments and days leading up to festivals are special. Our latest Pond’s campaign- #ChhoteMeethePalKaGlow is an attempt at making these moments special with a light makeup glow. The goal is to forge an awareness on using simple skin products to amp up basic looks, with easy steps. Pond’s BB+ Cream is a perfect blend of vitamin-enriched cream and a light foundation, which enables you to be ready for all occasions.”