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Plum BodyLovin’ introduces perfume body mists through ad film featuring Ananya Panday

With the latest campaign the brand aims to position itself as the go-to brand for super fun body mists and perfumes

Plum BodyLovin', the bath and body brand by Plum, has launched a new ad film featuring brand ambassador Ananya Panday.

The brand is confident that their all-new unconventional TVC featuring Panday, will capture the attention and hearts of all Gen-Zs and Millennials looking to smell fabulous, daily.

The youth of today aims to make the most of every day and moment, with an emphasis on having fun and living it up. Given the similar fun and upbeat nature of Plum BodyLovin's perfume body mists, they coined their sign-off line for the TVC i.e., 'High on fun'.

The ad is targeted at Gen Z and Millennials and hence Panday confessed that she has been roped in only to grab the viewer's attention. With this one playful jib, she pulls us into the world of Plum BodyLovin' where everything is high on fun, including Panday of course.  

Shivani Behl, Chief Marketing Officer - Plum, said, “With this campaign, we aim to highlight our diverse portfolio of fragrances, both body mists and perfumes. Ananya being her vibrant self is a perfect match to the young and fun vibe of the brand. The TVC features our three bestselling fragrances: Hawaiian Rumba, Vanilla Vibes, and Trippin’ Mimosas, and how each of them captures a different kind of mood. We are confident that these perfume body mists will garner mass acceptance and love amongst all.”

Anvesha Sinha, Account Director at Famous Innovations, said, “With the continued intent to push a wide range of perfume body sprays from BodyLovin', the film, embodying the definition of fun, takes us through 3 uniquely different and funky worlds of Hawaiian Rumba, Vanilla Vibes, Trippin’ Mimosas - which are hero fragrances of this range. Using youth icon Ananya Panday in this association, we've got ourselves a film that speaks to Gen Z and millennials in the way that they understand best.”

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