Pepe Jeans launches first TVC for India market

The UK-based denim brand 'Pepe Jeans London' has launched its first-ever TV commercial for the Indian market.

The film, titled ‘Time to Shine’ helms a 360-degree campaign aimed at denim and lifestyle enthusiasts, and it will showcase its Autumn Winter 2022 collection from Pepe Jeans London.

The brand was launched in India in 1989. This campaign, however, is a leap forward, with an aim to capture a larger market and attract a new generation of customers.

Produced by Canada, a creative production company from Barcelona, who manages international music events too and directed by Noor, the ‘Time to Shine’ film is a reminder of the resilience showed by each one of us in the past 3 years. It’s time to express our self in the best way we can and go out and achieve our dreams and goals we have planned. Its time to show the world what we are here to succeed and nothing can bring us down. Its time to shine, its time to show them.

That said, Pepe Jeans over the 12 months has already upped its game in social media and influencer culture. It has featured 16 celebrities such as Siddhant Chaturvedi, Guru Randhawa, Aparshakti Khurana, Umran Mallik and Raftaar on its India focused digital media handles, ‘PepeJeans’ on Instagram, Facebook and Twitter.

Pepe Jeans London’s Managing Director and CEO, Manish Kapoor shared, "It is perhaps the most exciting time for Pepe Jeans in its India story so far. Our brand’s legacy is obviously known and loved by a whole generation of Indians but now with our first ever TV commercial, we want to showcase it to a whole new market. I believe the film has turned out beautifully – we can’t wait to grab eyeballs across tiers and demographics!”

The TVC is on air across TV channels such as Sony TV, Colors, MTV, VH1, Zee News and more.

The film:

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