Ogilvy India wins big at London International Awards 2022

London International Awards (LIA) has revealed its 2022 winners from across 27 disciplines. India scored 37 awards at LIA 2022 – one Grand LIA, nine Gold, 10 Silver and 17 Bronze. They also attained nine Finalists.

Ogilvy India, Mumbai was awarded the Integration Grand LIA for Cadbury Celebrations titled “Shah Rukh Khan-My-Ad”. They were also awarded five Gold, four Silver and three Bronze LIAs.

BBDO India won a Silver. DDB Mudra got 3 Bronze and 2 Finalists. Early Man Films fetched a Gold, Silver and Bronze each. Leo Burnett earned a Silver, 6 Bronze and 2 Finalists. McCann Worldgroup got a Silver and a Bronze. VMLY&R earned a Gold, Silver, 2 Bronze and a Finalist. VMLY&R Commerce fetched 2 Golds, a Silver, one Bronze and a Finalist.

The complete list of the winning work:

Ogilvy India, Mumbai

• GRAND LIA in Integration for Cadbury Celebrations titled “Shah Rukh Khan-My-Ad”.
• Gold - Evolution - Best Use of Real-Time Advertising for Cadbury Celebrations titled “Shah Rukh Khan-My-Ad”
• Gold - Integration - Creative Use of Data for Cadbury Celebrations titled “Shah Rukh Khan-My-Ad”
• Gold - Non-Traditional - Best Use of Real-Time Advertising for Cadbury Celebrations titled “Shah Rukh Khan-My-Ad”
• Gold - Non-Traditional - Creative Use of Data for Cadbury Celebrations titled “Shah Rukh Khan-My-Ad”
• Gold - Online Film - Innovative Use of Online Film for Cadbury Perk titled “Perk Disclaimers”
• Silver - Ambient & Activation - Creative Use of Data for Cadbury Celebrations titled “Shah Rukh Khan-My-Ad”
• Silver - Digital - Business-to-Business for Cadbury Celebrations titled “Shah Rukh Khan-My-Ad”
• Silver - Evolution - Creative Technology for Cadbury Celebrations titled “Shah Rukh Khan-My-Ad”
• Silver - Integration - Best Use of Real Time Advertising for Cadbury Celebrations titled “Shah Rukh Khan-My-Ad”
• Bronze - Ambient & Activation - Best Use of Real Time Advertising for Cadbury Celebrations titled “Shah Rukh Khan-My-Ad”
• Bronze - Creative Use of Data - Data Visualization for MTV INDIA & ARDSI titled “Memory Karaoke”
• Bronze - Transformative Business Impact - Customer Experience for Cadbury Celebrations titled “Shah Rukh Khan-My-Ad”
• Finalist - Digital - Music & Sound Design for MTV & ARDSI titled “Memory Karaoke”
• Finalist - Integration - Confections/Snacks for Cadbury 5 Star titled “Nothingcoin”
• Finalist - Radio & Audio - Creative Use of Data for MTV & ARDSI titled “Memory Karaoke”

BBDO India, Mumbai

• Silver - Transformative Business Impact - Purpose for Ariel titled “See Equal #ShareTheLoad”

DDB Mudra Group, Mumbai

• Bronze - Health & Wellness - Corporate Communication for Stayfree titled “Daughter's Day”
• Bronze - Health & Wellness - Corporate Communication for Battlegrounds Mobile India titled “Game Responsibly: Machine-Gun Mouth”
• Bronze - Print - Use of Illustration for Charlie Chaplin Museum Foundation titled “A Silent Frown”
• Finalist - Design - Use of Illustration for Charlie Chaplin Museum Foundation titled “A Silent Frown”
• Finalist - Online Film - Corporate Image for Stayfree titled “Daughter's Day”

Early Man Film, Mumbai

• Gold – Music & Sound – Sound Mixing & Editing for Battlegrounds Mobile India titled “Machine-Gun Mouth”
• Silver - Production & Post-Production - Direction for Battlegrounds Mobile India titled “Machine-Gun Mouth”
• Bronze - Music & Sound – Sound Design for Battlegrounds Mobile India titled “Machine-Gun Mouth”

Leo Burnett India

• Silver - Integration - Public Service/Social Responsibility for P&G Whisper titled “The Missing Chapter”
• Bronze - Health & Wellness - Public Service/Social Responsibility for P&G Whisper titled “The Missing Chapter”
• Bronze - Health & Wellness - Craft - Art Direction for P&G Whisper titled “The Missing Chapter”
• Bronze - Health & Wellness - Craft - Illustration for P&G Whisper titled “The Missing Chapter”
• Bronze - Integration - Sustainability for P&G Whisper titled “The Missing Chapter”
• Bronze - Non-Traditional - Public Service/Social Responsibility for P&G Whisper titled “The Missing Chapter”
• Bronze - Transformative Business Impact - Innovative Community Experience for P&G Whisper titled “The Missing Chapter”
• Finalist - Ambient & Activation - Public Service/Social Responsibility for P&G Whisper titled “The Missing Chapter”
• Finalist - Transformative Business Impact - Sustainable Government and Community for P&G Whisper titled “The Missing Chapter”

McCann Worldgroup, Mumbai

• Silver - Non-Traditional - Creativity in Commerce for Ujjivan Small Finance Bank titled “Shagun Ka Lifafa”
• Bronze - Non-Traditional - Direct Marketing for Ujjivan Small Finance Bank titled “Shagun Ka Lifafa”

VMLY&R, Mumbai

• Gold - Health & Wellness - Product Design for Maxx Flash titled “The Killer Pack”
• Silver - Health & Wellness - Innovation for Maxx Flash titled “The Killer Pack”
• Bronze - Creativity In PR - Local/Regional Market for Unipads titled “Adeli”
• Bronze - Health & Wellness - Public Service/Social Responsibility for Unipads titled “Adeli”
• Finalist - Package Design - Home Products for Maxx Flash titled “The Killer Pack”

VMLY&R Commerce, Mumbai

• Gold - Non-Traditional - Creativity in Commerce for Unilever titled “Smart Fill”
• Gold - Non-Traditional - Sustainability for Unilever titled “Smart Fill”
• Silver - Transformative Business Impact - Sustainability for Unilever titled “Smart Fill”
• Bronze - Ambient & Activation - Creativity in Commerce for Unilever titled “Smart Fill”
• Finalist - Ambient & Activation - Sustainability for Unilever titled “Smart Fill”

All rounds of judging were done onsite in Las Vegas over nine days. LIA’s judging process has no pre-judging. Each juror sees every piece of work in their respective categories. Each jury, along with their President, convened in their judging room to discuss and debate thoroughly before deciding on the winners. This ensures that all work was judged equally through careful deliberations and robust discussions.

Ashwini Deshpande, Co-Founder/Director, Elephant Design, India and Jury President of the 2022 Design and Package Design jury comments, “The best part of judging was to be with the people in my jury who came from different backgrounds.  And to hear what they had to say about a piece and to build on each other's opinions.”

Bruno Bertalli, Global CCO di Publicis Worldwide, CCO Publicis Groupe Italia, CEO Le Pub Nederlands and Creative Chairman at Le Pub and the LIA Integration Jury President stated, "There were a lot of very interesting pieces. The Grand LIA for Integration was awarded to Cadbury. It was a very clever way of combining creativity and data in a way that was all about getting results in a functional and efficient way.

Barbara Levy, President of LIA, said, “Almost every jury found work from India praiseworthy. This just shows how remarkable the work is.  They did not just win a Grand but Indian work had a visible presence throughout the show. Kudos to all the winners!”

In total, 754 LIA statues and 230 finalists were awarded to 45 countries with the United States leading with 254 wins, followed by Germany with 81, the United Kingdom with 53 and India with 37 statue winners.

Of The Year Winners will be announced on November 8, 2022.

This year 21 Grand LIAs were awarded:

Howatson+Company, Australia was awarded the Ambient & Activation Grand LIA for Matilda Bay titled “Rejected Ales”

alma DDB, Miami was awarded the Billboard Grand LIA for Pepsi - Better With Pepsi titled “Burger King”, “McDonald's”,”Wendy's”

DDB México, México was awarded the Creative Use of Data Grand LIA for Gahr We Capital titled “Data Tienda”

Jung von Matt DONAU, Vienna was awarded the Creativity In PR Grand LIA for Vienna Tourist Board titled “Vienna Strips on OnlyFans”

Ogilvy Honduras, Tegucigalpa was awarded the Creativity In PR Public Service/Social Responsibility Grand LIA for Grupo Estratégico PAE titled “Morning After Island”

L&C New York, New York was awarded the Design Grand LIA for Dole Sunshine Company + Ananas Anam titled “Piñatex”

DDB México, México was awarded the Digital Grand LIA for Gahr We Capital titled “Data Tienda”

L&C New York, New York was awarded the Evolution Grand LIA for Dole Sunshine Company + Ananas Anam titled “Piñatex”

IMPACT BBDO, Dubai was awarded the Health & Wellness Grand LIA for TENA titled “Despair No More”

Area 23, An IPG Health Company, New York was awarded the Health & Wellness - Craft Grand LIA for Lil Sugar – “Master of Disguise Campaign”

Scholz & Friends, Berlin was awarded the Health & Wellness Public Service/Social Responsibility Grand LIA for Johanniter titled “Anti Look – The Life-Saving QR Design”

Ogilvy India, Mumbai was awarded the Integration Grand LIA for Cadbury Celebrations titled “Shah Rukh Khan-My-Ad”

IMPACT BBDO, Dubai was awarded the Non-Traditional Grand LIA for AnNahar Newspaper titled “The Elections Edition”

McCann Stockholm, Stockholm was awarded the Online Film Grand LIA for Swedish Food Federation titled “Eat a Swede”

Area 23, An IPG Health Company, New York was awarded the Pharma & Medical Grand LIA for Eyedar titled “Eyedar”

Area 23, An IPG Health Company, New York was awarded the Pharma & Medical - Craft Grand LIA for Disease Awareness titled “The Unwearable Collection Campaign”

alma DDB, Miami was awarded the Print Grand LIA for Pepsi - Better With Pepsi titled “Burger King”, “McDonald's”, “Wendy's”

VIRTUE Worldwide, New York was awarded the Public Service/Social Responsibility Grand LIA for Polycam x UNESCO titled “Backup Ukraine”

FCB Chicago, Chicago was awarded the Radio & Audio Grand LIA for Walmart titled “Bedtime Stories”

L&C New York, New York was awarded the Transformative Business Impact Grand LIA for Dole Sunshine Company + Ananas Anam titled “Piñatex”

Ogilvy Group Thailand, Bangkok was awarded the TV/Cinema Grand LIA for Voiz titled “The Innocent Eyes”, “Left and Right”, “The Battle”, “Contact Lens”

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