NIC Honestly Natural Ice Cream's #UpvasFriendly ad campaign captures digital viewers' attention

NIC Honestly Natural Ice Cream has launched a new ad film on YouTube on the occasion of Navratri.

As per the brand, so far the ad film has achieved 7 million views and over 1 crore impressions. The ad talks about NIC Honestly Natural Ice Cream’s #UpvaasFriendly ice cream flavours made up of natural ingredients like pure milk, fruits, and dry fruits to make your fast; healthy and tasty at the same time.

Sanjiv Shah, Director, NIC Honestly Natural Ice Cream, said, “The idea behind the ad campaign was simple, what do you consume during upvas or fasting, it is majorly milk, fruits and dry fruits, and that is exactly what our ice creams are made up of, pure milk, fruits and dry fruits. This makes NIC #UpvasFriendly. We want to be a part of every celebration and festival of our beloved consumers. Honestly Natural is not just our motto, but also our promise.”

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