News18 Jammu/ Kashmir/ Ladakh/ Himachal (JKLH) has claimed the top slot in its segment, acquiring the highest market share according to the recently released BARC ratings.
Within 50 days of its launch, News18 JKLH has topped the charts with a market share of 39.2%, as compared to JKL 24x7 News and Gulistan News’ which garnered 36.1%, and 24.7% respectively (TG: 15+, Wk. 39’22, All Days).
During the prime time slot, the channel has nearly 45% of the market share.
With the launch of News18 JKLH on August 15 this year, News18 Network became the first national news network to have a dedicated news channel from the region.
The channel has claimed to become the voice of people, highlighting their achievements, aspirations, issues and concerns.
Commenting on the success of the channel, Avinash Kaul, CEO, Network18 (Broadcast), said, "News18 JKLH brings the much needed rigour in reporting and innovation in programming to the region, along with the same news presentation style that typifies the country's leading news network. The numbers clearly indicate how the channel has resonated with viewers and they are appreciating the specially curated programming which is reaching them in their own languages. The state-of-the-art studio, engaging graphics and impactful show packaging have brought a world class news viewing experience to the region.”
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