Nestlé enters D2C space with its 'MyNestlé' platform

FMCG major Nestle India has launched its own Direct-to-Consumer (D2C) platform, in an attempt to foray into the online channel.

As per a report by PTI, the company will launch its D2C platform MyNestlé in Delhi-NCR and will then expand to other parts of the country, said Nestlé India Chairman and Managing Director Suresh Narayanan in the earnings statement of the company on Wednesday.

This has been "created specifically keeping the consumer needs in mind, I am confident that MyNestlé will delight the consumer in every way with curated product bundles, personalised gifting, subscriptions, discounts, and much more," he said.

Moreover, as per Narayanan, consumers can also try gourmet recipes on the site and get free nutrition counselling, as per the agency report.

During the July-September quarter, the e-commerce channel contributed 7.2% of Nestle India's sales. It was largely fuelled by new, emerging formats such as 'quick commerce' and 'click and mortar'.

Recently, several FMCG companies either have acquired, invested or built their D2C platforms and online-first brands. The makers are now shifting online marketplaces such as Amazon and Flipkart to their own websites and D2C operations.

Though, presently D2C and online sales have a small contribution but are expected to grow in the coming years.

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