News as it is -

Best Media Info

Partner Content

Mumbai Police and Mumbai Traffic Police use Schbang’s #JustOneHead campaign film to promote road safety

The agency has conceptualised and produced the film to raise awareness for road safety rules

Click on the image to watch the TVC

This festive season, Mumbai Police and Mumbai Traffic Police aim to educate bikers to create awareness about wearing helmets through the #JustOneHead campaign.  

The film timed around Dusshera features a man dressed as Raavan shown riding a scooter down a lane. At a traffic signal, he pulls up next to an ‘aam aadmi’ who is also waiting for the signal to turn green. The aam aadmi is not wearing a helmet. Raavan pulls up beside him, they exchange looks and he says, “Murkh, humare dus aur tumhare?”, laughs and he drives off.

The film, which highlights the importance of riding with a helmet closes with the public announcement, ‘You only have one head. Wear a helmet.’ The film in a humorous and quirky way showcases the importance of wearing helmets. 

“Helmets are mandatory for bikers, on behalf of Mumbai Police I appeal to all drivers to use helmets and follow the rules,” said Commissioner of Police Vivek Phansalkar, Mumbai Police. 

Jt Commissioner Rajvardhan, Mumbai Traffic Police, said, “This film is a call to action for people of the city, state and even the country to wear helmets. While Raavan has 10 heads, the ‘aam aadmi’ has only one head. The idea of this film is to increase awareness of wearing helmets.” 

Harshil Karia, Founder, Schbang, said, “The film for Dussehra hits on very human truth. Most of us act like we are Raavan and we have 10 heads and hence don’t wear a helmet. It’s so critical to wear a helmet for safety reasons and grateful to the Mumbai Police and Mumbai Traffic Police for attacking this concept and giving us the right support to allow us to shoot this film we hope that the citizens in Mumbai and other citizens across the country enjoy this piece and more importantly remember to wear a helmet every day when they ride.” 

Agency: Schbang

Founders: Harshil Karia, Akshay Gurnani, Sohil Karia 

Director and Executive Producer: Raashi Priya Nahata

National Creative Director: Aditya Mehendale

Cinematographer: Siddhanth Khemka

Script and Concept: Mohammed Sadriwala, Raashi Priya Nahata, Ratnadeep Shinde and Abhishek Mallik

Communications: Pranav Krishnan 

Design: Sanyogita Nikam  

Line Producer: Durgesh Dadihch

Production Controller: Lalit Sippy

Chief AD: Shaunak Vyas

Production Assistant: Govind Agrawal, Dev Agrawal

Casting Director: Shubham Tiwari 

Costume Stylist: Vidhi Gurnani

Editor: Anirudh Raman 

1st AC: Heet Nandu

2nd AC: Darshan Mehta

Cast: Govind Pandey, Hitesh Dave, Neena Sharma

Sound: Gopal Pandit

Music Production & Sound Design: Kalpesh More

Vocal Arrangements: Anway Gangawane

Mastering Engineer - Ayan De

Colorist: Himanshu Kamble, Bridge PostWorks  

Dressman: Suresh Das

Camera: Accord Equips

Lights: Light OK

DIT: Kapil Bhosale

Catering: Virendra

Spot: Hemant Sharma and team 

Vehicles: Khalid

Location Courtesy: Dharmesh Kadaia, Sanjay Lokare, Manish Tiwari, Uttam Solanki and team

Location: Kishor Bhavan CP Tank

Post a Comment