This festive season, Mumbai Police and Mumbai Traffic Police aim to educate bikers to create awareness about wearing helmets through the #JustOneHead campaign.
The film timed around Dusshera features a man dressed as Raavan shown riding a scooter down a lane. At a traffic signal, he pulls up next to an ‘aam aadmi’ who is also waiting for the signal to turn green. The aam aadmi is not wearing a helmet. Raavan pulls up beside him, they exchange looks and he says, “Murkh, humare dus aur tumhare?”, laughs and he drives off.
The film, which highlights the importance of riding with a helmet closes with the public announcement, ‘You only have one head. Wear a helmet.’ The film in a humorous and quirky way showcases the importance of wearing helmets.
“Helmets are mandatory for bikers, on behalf of Mumbai Police I appeal to all drivers to use helmets and follow the rules,” said Commissioner of Police Vivek Phansalkar, Mumbai Police.
Jt Commissioner Rajvardhan, Mumbai Traffic Police, said, “This film is a call to action for people of the city, state and even the country to wear helmets. While Raavan has 10 heads, the ‘aam aadmi’ has only one head. The idea of this film is to increase awareness of wearing helmets.”
Harshil Karia, Founder, Schbang, said, “The film for Dussehra hits on very human truth. Most of us act like we are Raavan and we have 10 heads and hence don’t wear a helmet. It’s so critical to wear a helmet for safety reasons and grateful to the Mumbai Police and Mumbai Traffic Police for attacking this concept and giving us the right support to allow us to shoot this film we hope that the citizens in Mumbai and other citizens across the country enjoy this piece and more importantly remember to wear a helmet every day when they ride.”
Agency: Schbang
Founders: Harshil Karia, Akshay Gurnani, Sohil Karia
Director and Executive Producer: Raashi Priya Nahata
National Creative Director: Aditya Mehendale
Cinematographer: Siddhanth Khemka
Script and Concept: Mohammed Sadriwala, Raashi Priya Nahata, Ratnadeep Shinde and Abhishek Mallik
Communications: Pranav Krishnan
Design: Sanyogita Nikam
Line Producer: Durgesh Dadihch
Production Controller: Lalit Sippy
Chief AD: Shaunak Vyas
Production Assistant: Govind Agrawal, Dev Agrawal
Casting Director: Shubham Tiwari
Costume Stylist: Vidhi Gurnani
Editor: Anirudh Raman
1st AC: Heet Nandu
2nd AC: Darshan Mehta
Cast: Govind Pandey, Hitesh Dave, Neena Sharma
Sound: Gopal Pandit
Music Production & Sound Design: Kalpesh More
Vocal Arrangements: Anway Gangawane
Mastering Engineer - Ayan De
Colorist: Himanshu Kamble, Bridge PostWorks
Dressman: Suresh Das
Camera: Accord Equips
Lights: Light OK
DIT: Kapil Bhosale
Catering: Virendra
Spot: Hemant Sharma and team
Vehicles: Khalid
Location Courtesy: Dharmesh Kadaia, Sanjay Lokare, Manish Tiwari, Uttam Solanki and team
Location: Kishor Bhavan CP Tank