Bella Vita Luxury has unveiled a campaign with its brand ambassador Milind Soman. The actor has turned into a fortune teller, to promote the brand’s fragrances as a gifting option.
The #EscapeInABottle campaign sees a series of videos, featuring Milind with his vibrant energy and timeless persona, which fans missed watching.
The campaign affirms that Bella Vita Luxury fragrances like Oud, CEO Man & Woman or Rose are a way to win someone’s heart, in any situation. #EscapeInABottle series of videos features daily dilemmas of people like the nervousness one faces before a job interview, a woman wanting to impress her mother-in-law, or telling someone they don’t smell good. Milind as a fortune teller recommends BVL premium perfumes to deal with such problems with ease.
Aakash Anand, Founder and CEO, IDAM House of Brands, said, “BVL focuses on stepping beyond the set boundaries and transforming the fragrance experience for every individual. The new range of luxurious perfume formulas is a one-stop solution made keeping quality, safety and affordability in mind. The timeless Milind Soman was chosen as the face of the brand which brought in a great response as he resonates with the values, inspiring the masses to break the age and gendered clutter.
“Bella Vita Luxury has a fragrance for every occasion be it work or play, formal or casual. So it's just the perfect gift for everyone. Shooting for the brand was breezy and I loved the drama in the script along with the grand set which was a thing of beauty. Overall, it was great fun”, said Milind Soman.
One of the films: