With the advent of the nation’s favourite cricket season, Platinum Guild India’s Men of Platinum in association with batsman KL Rahul, has launched its new campaign – Character Inspires All.
The campaign is a fitting tribute to rare men of character who rise to the occasion when needed the most. The shots they play leave an impact beyond the field, creating a wave of inspiration across.
In the film, a series of visuals capture KL Rahul on and off the field, styled in statement pieces from the Men of Platinum collection, with a narrative that captures the very essence of the campaign.
With Rahul as the protagonist, the film underlines the ability and power of true character to inspire those around through intent and actions, while drawing a parallel with the extraordinary qualities that define the rare and precious metal - platinum.
As a symbol of strength, resilience, purity and tenacity platinum emerges as the obvious choice of metal for these men of character.
Rahul said, “I am extremely grateful to be a part of Men of Platinum’s latest campaign. I truly believe that character is a source of inspiration, especially while playing the game. No pep talk can inspire the team, the way your own actions and intent do! Winning a game isn’t always enough. It is those actions that go beyond the field, that define our journey, our legacy.”
“We are extremely excited to kick-start the season with Men of Platinum. The festive and cricketing season this time run neck to neck. We are glad to further strengthen our partnership with vice-captain KL Rahul. He truly represents the Men of Platinum ethos and with this campaign, we aim to celebrate the iconic moments of character exhibited on the cricket field that inspires all around. To rise to the occasion when it is most needed is a true leadership trait and it causes a ripple effect inspiring others to rise up too,” said Sujala Martis, Director - Consumer Marketing, Platinum Guild International – India.
"In a world that’s full of complexities and challenges, there are a few who remain unfazed and carry on doing what comes naturally to them. We celebrate these rare men of character who don’t change, even if the world around them changes. These men lead with values and in doing so, they inspire those watching. And this is what we celebrate in this campaign, those men who rise to the occasion and face the heat with everything they’ve got," said Tenzin Wangdi, Creative Director, Famous Innovations.
As a part of the campaign, Men of Platinum will also be hosting a series of special consumer contests, one that is based on a dilemma and asks the audience to make a choice when caught in a tough spot, the other asks the audience to identify and share ‘moments of character’ that emerge on the field, amidst a game.
The winners will stand a chance to win a signed jersey by Rahul. Both these contests will be live on the brand’s social media pages.