Breaking through the traditional communication clutter, Flipkart and MemeChat devised a an online-offline meme strategy that, as per them, engaged one million netizens under the campaign umbrella of #UpgradeTohBantaHai.
The campaign was in line with the brand’s communication narrative of enabling consumers to upgrade to the products that they aspire to have.
As per Memechat, striking a chord with the target group, the online campaign yielded 28,500 memes in a week's time with over 10 million pre-buzz and 13 million post-buzz reach on social media.
The campaign was live across Twitter - where it was trending on the fourth place, and Instagram social media handles along with MemeChat platform and is further spread across OOH mediums via 500 autos in Bengaluru.
Speaking about the campaign, Agnik Ghosh, COO and Co-Founder of MemeChat, said, “We are continuously working towards enhancing the social experience of our community while empowering brands to connect with their relevant audiences. Unlike the regular ads on billboards, memefying the autos serves a dual purpose of entertainment as well as grabbing the attention of the consumers about the campaign at the same time.”