Lifelong Online's campaign featuring Vinay Pathak showcases 'massagers' as the perfect gift

Lifelong Online has launched its latest campaign, featuring Vinay Pathak, to showcase "Massagers" as the perfect gift for life’s most revered people.  

This third campaign comes on the back of two successful campaigns where massagers were thoughtful gifts for mothers and teleportation devices that transported people to the land of bliss.   

Roy Menezes, Partner and Chief Creative Officer – Centrick, said, “A sharp brief that stemmed from an insight backed by sales data enforced the fact that most massagers are purchased as gifts for parents. All we had to do was script it, create the setup and deliver a film that strums the heartstrings to evoke an emotion of gratitude.” 

Prerna Nagpal - Head of Brand and Marketing for Lifelong Online - said, “We have been working with Centrick for close to 3 years now. Their ability to understand the brief and deliver exactly what's needed is the bedrock of this relationship. This film was conceived and delivered in 14 days with multiple adapts in 7 languages. It is running successfully across television and digital platforms.” 

Centrick Marketing Solutions LLP is the agency on record for Lifelong Online and manages both the creative and media mandate out of its Mumbai office.

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