Indian dairy brand, Keventers has launched a pan-India campaign called 'Keventers celebrating Sweet Relationships - Since 1925' which aims to showcase how it has stood the test of times across generations and continues to be the glue that brings families together, celebrating shared experiences, in spite of the generational differences.
The campaign shows how the meaning and experience of love may have changed across generations but the milkshakes loved across generations remain the same.
Aman Arora, Co-Founder, and CMO, Keventers, said, “Every year we aim to become a part of our audience’s celebrations and try to bring the best of our culture and heritage to everyone’s doorstep. This year is extra special for us as we turn 97! Hence, to celebrate our journey this season of lights, we aim to make the celebrations sweeter with our exclusive in-store and online offers.”
Celebrating the last 97 years of Keventers, the campaign showcases how the three generations are divided by the idea of love, talking about what love is and comparing it with each other's experience of love, but soon they realize that even after a difference of opinions, there's always something that binds the generations together from time to time.
This showcases the legacy of the brand that has been serving great experiences for such a long time with the aim of becoming a part of families and bringing the best of our culture and heritage together.
The brand is also running a special offer on the occasion of it turning 97 years.
Agastya Dalmia, Founder and CEO, Keventers, said, “Keventers has had a high growth trajectory in the past years, allowing it to grow from a pan-India brand to a multinational brand. It’s an occasion of double celebration for us as we mark our 97 years anniversary this festive season! We credit this celebration to our audience and vow to continue the legacy of serving them the best of desserts every day”