Premium baby and mother care brand Mother Sparsh has declared that it is in advanced discussions of securing Series B funding between Rs 90-100 crore shortly, with diversified FMCG conglomerate ITC infusing Rs 13.5 crore.
While announcing the Series B funding round with multiple investors partaking, the D2C homegrown baby care brand said that it intends to enhance its portfolio significantly, especially across baby skin care and mother-oriented segments.
Notably, the funding announcement comes close on the heels of the brand’s foray into the diaper segment, which constitutes a major chunk of the baby care market, with the launch of plant-powered cloth diapers.
Mother Sparsh said that the objective behind the Series B funding round is to enhance R&D and foster innovation in the critical baby and mom care segment alongside sustained product portfolio diversification.
“An intrinsic innovative streak as a brand and the ethos of crafting products on need-based propositions by the virtue of nature-oriented solutions is at the heart of Mother Sparsh. Our recurrent funding aims to strengthen this mission through R&D in space and offering one-of-its-kind solutions for the needs of mothers and their little ones,” said Mother Sparsh Co-Founder and CEO Himanshu.
As a D2C brand, Mother Sparsh does majority of its sales through online channels, including its own website, and offers a range of targeted personal care solutions for moms, infants and kids.
Less than a year ago, the brand had raised Series A funding from ITC in November last year.
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